§ About · Sophia T. Lopez

Strategic thinker.
Creative executor.

§ 01 — The long version

Built at the intersection of strategy and story.

I studied at the University of St Andrews, where I balanced a demanding academic schedule with competing as a national-level swimmer — an experience that taught me discipline, resilience, and how to perform under pressure when the stakes are real.

After graduating, I joined Fidelity International, working across marketing, content, and partnerships — documenting financial products, building campaigns, and collaborating with teams who were genuinely good at what they did.

Since then I've split my time between consulting, long-form writing, and partnership programmes for mission-driven organisations. The through-line is the same: strategy that sounds like a person, and stories that earn their second read.

I'm currently open to new roles in marketing, partnerships, and creative strategy — especially in mission-driven organisations where the work actually matters. Based in Edinburgh; happy to travel.

Get in touch Download CV
§ 02 — Timeline

The short CV.

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2025 — now
Independent consultant — marketing & partnerships
Mission-driven orgs & higher-ed · Selected engagements
Framework design, programme operations, long-form writing, and the occasional interim-in-a-hurry role for teams with more ambition than headcount.
Edinburgh & remote
2023 — 2025
Marketing & Content — Fidelity International
Product marketing, partnerships, editorial
Documented 65+ financial products, built a content operation shipping weekly, and supported the cross-market partnerships team on campaign planning.
London
2022 — 2023
Partnerships Associate — consortium client
Higher-education programme
Built the outreach programme across 20+ institutions from scratch. Learned more in eighteen months than any course would have taught.
Scotland
2018 — 2022
BA (Hons) — University of St Andrews
First class · English & Management
Dissertation on narrative strategy in non-profits. National-level swimming alongside coursework.
St Andrews
2020 — 2023
Scottish national swim team — 3× selection
Freestyle · Relay
Three selections for national competition. Lessons: show up, show up again, then show up a third time.
Scotland
§ 03 — By the numbers

A career, counted.

127%
LinkedIn engagement growth over six months
40%+
Email open rates at Fidelity Intl.
20+
Higher-ed institutions partnered
65
Products documented at Fidelity
£10k+
Operations budget managed
3×
Scottish national swim team selection
§ 04 — Toolbox

What I reach for, and when.

Strategy

  • Mirodaily
  • Notiondaily
  • Excel · SQLweekly
  • Dovetailmonthly

Marketing & Ops

  • HubSpotdaily
  • Google Analyticsweekly
  • FI Navigatorweekly
  • Linear · Asanadaily

Design & Content

  • Figmadaily
  • Adobe CCweekly
  • Canva · PowerPointweekly
  • Premiere Proproject

Building

  • HTML · CSSworking
  • JavaScriptworking
  • Webflowweekly
  • Git & GitHubworking
§ 05 — Community

Where I show up off the clock.

Hub Coordinator · 2024 — now

Global Shapers Edinburgh

Part of the World Economic Forum's Global Shapers community — coordinating initiatives and partnerships across Edinburgh's under-30s.

National team · 3× selection

Scottish Swimming

Selected three times to represent Scotland in national competition, training through four years of university alongside coursework.

§ 06 — Things I believe

A short list of working principles.

  1. Clarity is a kindness. If a sentence can mean two things, it means nothing.
  2. Strategy without ritual is theatre. The plan only lives if someone owns the rhythm.
  3. Most "brand problems" are product problems wearing a nicer coat.
  4. Interview thirty people. The fifteenth one is usually where the insight lives.
  5. Write it shorter. Then write it shorter again.